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HOOGA, which stands for Helping Of Oppressed Generation Of Agriculturists, was born out of a deep concern for the rapid loss of traditional seed diversity.​

Over time, we observed a significant shift — while India once had multiple varieties of vegetables like ladies finger (okra), today only a few hybrid varieties dominate the market. This raised critical questions about what happened to our native seeds and why they disappeared from our farms and kitchens.

With years of experience in agriculture and exposure to the impacts of climate change, we began exploring key issues:

  • Why are native seeds no longer preserved by farmers?
  • Why did traditional seed-saving practices disappear from households?
  • Why has food diversity reduced despite rich agrobiodiversity?
  • What impact did modern agricultural practices have on seed systems?
  • Why is there a growing need for non-GMO seeds?
  • How can we revive seed-saving culture among farmers and gardeners?

These questions became the foundation of HOOGA.

What We Do

At HOOGA, we have created a collective platform where farmers, gardeners, and seed savers come together to:

  • Identify and preserve traditional heirloom seed varieties
  • Multiply and regenerate native seeds through natural farming practices
  • Promote seed saving, exchange, and sharing within communities
  • Make indigenous seeds accessible to growers across India

Every seed we offer is carefully cultivated at HOOGA farms or by our network of dedicated Seed Keepers. These are individuals who are passionate about organic farming and have taken responsibility for growing and preserving native seeds.

HOOGA Seed Keepers Collective

“Conserving the Endangered & Foraging the Extinct.”

  • 100%

    Natural & Sustainable

  • 1000+

    Growers Connected

  • 10+

    States Across India

  • 516+

    Products in stock

Rainbow Indian Flash floppy corn seeds

Our Mission in Action

Our guiding principle is: “Conserving the Endangered & Foraging the Extinct.”
We actively work to protect remaining seed varieties while also searching for and reviving those that are no longer in common use. Our focus includes vegetables, millets, fruits, and traditional crop varieties that are crucial for ecological balance and food security.

Why It Matters ?
India is home to one of the richest agrobiodiversity systems in the world. However, modern agricultural practices have led to a significant loss of native seed varieties.
By preserving traditional seeds, we:

  • Protect biodiversity and ecological balance
  • Ensure better nutrition through diverse food systems
  • Strengthen climate resilience in farming
  • Safeguard cultural heritage linked to seeds and food

Every seed carries history, knowledge, and resilience — preserving them means protecting the future.

Meet our wonderful team

Join the Movement
HOOGA is more than a seed company — it is a collective movement.
By choosing native seeds, you are contributing to:
Sustainable agriculture
Biodiversity conservation
Food security for future generations

  • Ms Sowmya Balasubramaniam

    Founder & MD

  • Mr. Karthik

    Native Food Educator

  • Mr. Keshav

    Podcast Coach

Eco-Friendly Seed Vials Return Gifts | Wedding & Baby Shower Gifts

Shop native & heirloom seed gift packs online. Eco-friendly gifting for weddings, festivals and events. Delivered across India by Hooga Seeds.

Gift something that grows. Our native and heirloom seed packs bring together rare, traditional vegetable, herb and flower varieties in a thoughtful gift, perfect for weddings, festivals, return gifts and anyone who loves gardening.

  • Preserving Native Seeds
  • Supporting Farmers & Growers
  • Sustainable & Regenerative  Approach 
  • Accesible to All

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